“At Maggie Walker, it’s cool to be excited about being back in school.” Learn why on this postcard that will help launch the 2012/2013 annual fund campaign of the Governor’s School Foundation in Richmond, Virginia.
Category: Direct Mail
I was the copywriter for this annual fund postcard for the Maggie L. Walker Governor’s School in Richmond, Va.
The serenity of a rainbow reflected on a still lake inspired two members of Forest Hill Presbyterian Church. Their story was shared with others through this postcard, part of a direct mail campaign.
Church members enjoyed their pastor’s sermons, but wanted others to hear them. Writer Sandra Shelley extracted stories from the pastor’s sermons and featured them in this series of postcards, which were sent to neighbors of Forest Hill Presbyterian Church from 2005-2006. Please click on image to view sample.
People drove by it every day, but rarely came inside. Forest Hill Presbyterian Church sought to change that through its first-ever direct mail campaign. I created the concept and copy for the campaign, and oversaw production.